STRATEGY, DESIGN, MUSIC
MAKE ROOM CAMPAIGN
THE ISSUE
How do you get young professionals and creatives to show up for a live Easter performance… when everything about it sounds like something they’d scroll past?
Our audience wasn’t just disinterested—they were resistant. Easter programming tied to churches often triggers skepticism or discomfort. The mission? Redesign the entire invitation, aesthetic, and energy of the experience to actually feel like it was made for them.
WE DELIVERED
Ad Strategy
15+ content pieces, invites, behind-the-scenes glimpses, cast takeovers, and interactive posts to create buzz.
Wedding-style invitation cards
Disguised as a real invite from the show’s lead characters, these became organic conversation starters.
Community Engagement
Fueled story sharing and created hype, especially among younger audiences.
Custom Event Opener
Custom produced music and visuals kicked off the event.
Landing page & signage
Designed to create brand unity and engage multiple touchpoints.
We positioned the production as a story-first, culturally aware experience. Built like a campaign for a streaming drama, the content centered around two characters navigating love, life detours, and real inner conflict.
Our tone and design choices ditched the expected for the cinematic, the curious, and the shareable:
We led with emotional relevance, cultural fluency, and behind-the-scenes authenticity.